Flora

Stand out in a fridge full of giants.

Flora goes into fridges already stocked by multinationals. It has its own case to make — heritage recipes, bubbles with vitamins, made in Colombia — but on the shelf nobody stops to read it. And it doesn't only sell in supermarkets: it also goes to restaurants, hotels and trade fairs, where it has no fridge of its own.

Functional drinks usually show the fruit. Flora shows the plant: botanical engravings of flowers and fruit, and one solid colour per flavour. The brand reads from across the room; each flavour reads up close.

On the Flora Boost Mandarin can, the front carries what makes the sale — brand, line and benefits: vitamins A, C and D, electrolytes and prebiotics. The nutrition panel, QR code and everything else go on the back.

For restaurants, hotels and fairs we designed a rolling display cart with the same system: botanical green, full-bleed illustration, «Better for you · Made in Colombia», a QR code, and the website and Instagram on the side — which is how people buy again.

The website takes the brand on screen: swaying botanical engravings, a bee that flies as you scroll, one solid colour per flavour and the can as the star. It includes a flavour catalogue, a where-to-buy section and a custom dashboard so Flora's team can keep it up to date.