Campaigns
One idea, its messages and the pieces that tell it, from the phone out into the city.
Who it's for
For brands with a moment to tell, such as an anniversary, a launch or a city, that want it to look the same everywhere.
A campaign starts in writing: the idea, the messages and who they speak to. Then it's turned into pieces for social media, video and whatever formats each channel needs, so everything tells the same story.
For HOT · 50 años it was a twelve-month campaign. For ISA, the launch of a B2B service. For Barranquilla Tiene Plan, the strategy and narrative of a city brand.
What's included
- Creative concept and campaign narrative
- Messages and lines for each audience
- Art direction
- Scripts and video pieces
- Pieces for social media and other channels, by format
- Campaign calendar
- Campaign paid media, when needed
- Follow-up and adjustments
How we do it
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Concept
The idea and the messages, in writing, before anything is produced.
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Pieces
The campaign pieces are produced on a single thread, from the first to the last.
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Launch and follow-up
It goes out on schedule and we review what to keep, what to change and what to cut.
