ISA · Crece para que tu empresa crezca
Launching a B2B service on Colombia's Caribbean coast.
- Client
- ISA
- Year
- 2026
- Sector
- Energy · B2B
- Services
- Strategy, Content & production
Launch campaign for ISA's new B2B service for businesses on Colombia's Caribbean coast, developed with BIRD Marketing Services.
The challenge
From infrastructure to someone you talk to.
To business owners on Colombia's Caribbean coast, ISA was infrastructure: towers and cables, something that's just there. Launching its B2B service meant getting a company to see ISA as someone to sit down with and talk business.
The client's growth comes first.
«Crece para que tu empresa crezca» — grow so your business grows — puts the client's growth ahead of ISA's and turns a technical service into a business conversation. «Impulsando el desarrollo del país con la mejor energía» (driving the country forward with the best energy) closes as the sign-off.
The region, not the towers.
The visual territory steps away from the sector's usual catalogue: the coast from the air, the city at night and a person running a business. The towers are still there, drawn in line, in the background. The film speaks directly to business owners in the Caribbean region.
Deliverables
- Campaign concept and line
- Visual territory
- Launch graphics
- Campaign film
Campaign developed with BIRD Marketing Services.
